Description
Job Summary
The Senior Social Media Editor is responsible for leading the launch, strategy, and execution of social media content to support product marketing and audience growth initiatives. This role develops and oversees platform strategy, drives engagement, and converts followers into loyal users through compelling, performance-driven content.
The position requires a strategic thinker with strong analytical skills who can translate brand objectives into effective social storytelling. The role also includes managing a direct report and collaborating cross-functionally to align social efforts with broader marketing priorities. This is a hybrid work position.
Key Responsibilities
Develop and lead social media strategy across Instagram, TikTok, Facebook, and emerging platforms
Own and maintain daily and monthly content calendars aligned with marketing goals
Oversee content creation, publishing, and optimization to ensure consistency in voice and quality
Collaborate with leadership and cross-functional teams to develop and execute campaigns
Identify growth opportunities through data insights, trends, and cultural moments
Analyze channel and campaign performance and deliver actionable weekly reporting
Conceive, pitch, and appear in original content and recurring social franchises
Drive audience growth, engagement, and brand visibility
Contribute to hands-on content creation including scripting, filming, editing, and caption writing as needed
Manage and mentor at least one direct report
Requirements
Qualifications
Education:
Bachelor’s degree in a related field or equivalent training and experience
Experience:
5+ years of experience in social media marketing or a related field
Skills & Abilities:
Experience managing at least one direct report
Strong understanding of social algorithms, trends, and best practices
Strategic mindset with ability to translate brand goals into engaging content
Strong analytical skills with ability to turn performance data into growth strategies
Highly organized with ability to multitask and meet deadlines
Collaborative, proactive self-starter
Comfortable working in fast-paced, evolving environments
